holiday inn

Holiday Inn

Introduction and Client Background

Holiday Inn ® Darling Harbour is independently owned by Golden Swan Investments (Australia) Pty Ltd and operates under licence from InterContinental Hotels Group PLC, sought to improve online brand visibility and organic traffic. Despite their experience & brand name, limited digital presence prompted them to approach us for an SEO overhaul, aiming to increase website traffic and enhance search rankings for all types of brand keywords.

Challenges and Goals

  • Limited online visibility, leading to average organic traffic.
  • Inadequate search engine rankings for crucial brand keywords.
  • Objective: Significantly increase website traffic and achieve higher search rankings for specific industry-related brand keywords within six months.

Strategy and Implementation

  • Identifying and targeting high-potential keywords.
  • Creating a blog featuring hotel amenities, incorporating targeted keywords.
  • Optimising website content and meta tags for improved accessibility and user experience on desktop and mobile devices.
  • Building backlinks from popular hospitality blogs and local suppliers to enhance key ranking factors.
  • Enhancing website loading speed and ensuring mobile responsiveness for improved user experience and search rankings.

Results

0 %

Improvement in traffic

0 st

Page search engine rankings for crucial keywords

holiday inn case study