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Smiles In Currambine

Introduction and Client Background

Smiles in Currambine is a multi-dentist practice located in Currambine, renowned for its comprehensive family dentistry services. With a focus on expanding their patient base, Smiles in Currambine partnered with Skyward Digital to enhance their digital presence, improve their SEO, and optimise their paid marketing campaigns.

Challenges and Goals

  • Previous Google Ads campaigns yielded a low average click-through rate (CTR) of 2.34% in October 2023.
  • Initial conversion rates were at a mere 1.26%, indicating poor engagement and effectiveness in turning visitors into patients.

The primary goal was to drive more traffic to Smiles in Currambine’s website and increase the patient conversion rate, with a particular focus on attracting new patients for key services like Orthodontics and Cosmetic Dentistry.

Strategy and Implementation

  • Google Ads Overhaul: Initiated new campaigns focusing on high-intent keywords including ‘dentist near me’, ’emergency dentist’, and ‘dentist clinic’, along with specific campaigns for dental implants and cosmetic services.
  • Budget Reallocation: Increased investment in campaigns with immediate needs like ’emergency dentist’, targeting users within an 8km radius of the clinic to enhance local engagement.
  • Advanced Targeting: Concentrated on refining geo-targeting to capture the most relevant demographic, ensuring ads reached potential patients in close proximity to the clinic.


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